Teyvat Seltzer
The Concept
A seltzer brand inspired by characters from the popular video game Genshin Impact by Hoyoverse.
Each playable character in the game has a one of these elements assigned to them - Cryo (Ice), Pyro (Fire), Geo (Earth), Electro (Lightning) and Hydro (Water). These characters also have constellations and talents that make them more powerful when they are leveled up, all of which are uniquely named.
I chose seltzer as the product as I find it perfectly fitting for these characters - fun, colourful, unique and filled with personality.
The Process
Each character also has a very distinct and coherent colour palette assigned to themselves. That would act as the main colours for each can design.
As aforementioned, each character has unique talent names and constellations, which would later be used as flavour names and main image respectively.
2D Drafts
